Thursday Press #126: is it time to start over?

[4 APR 2024] i'm giving you permission to call it quits

Wanna know the secret to the perfect messy bun?

Put your hair up before bed or before you take a shower.

Guarantee you'll get the perfectly effortless up-do without even trying.

I don't know why, but this is a scientific fact.

When you actually try to do your hair, something will be out of place and you'll end up fluffing and zhuzhing and playing Jenga with bobby pins before eventually deciding to start over.

And if there's anything resembling a braid in there? Absolutely forget it.

Personally, I gave up on the idea of messy buns a while ago. I've always been a ponytail girl

75% so I can feel like *that* girl whenever it does the swishy thing when I walk.

But my partner is a bun-girl through and through, and there's one crucial lesson she's taught me, and now, by extension, you —

If it doesn't work on the first try, start over.

In her experience, if the bun doesn't bun at first, no amount of fixing or pinning will save it.

A similar lesson can be learned about your Pinterest marketing.

Sometimes, you need to start over.

When Do You Need to Start a New Pinterest Account?

If you're brand new to Pinterest marketing, the answer might be obvious. Of course you need to start a new account; you don't even have one yet!

But there are a few other situations that get a bit more complicated. So let's break them down...

You might be better off starting a new Pinterest account if...

..You're completely changing your business

If your business is completely changing offers, topics, or content, you should probably start a new Pinterest account

Yes, even if your old account was doing well!

The content that’s performing well on that account isn’t reflective of the new direction of your business, and the new content you post won’t be aligned.

..You haven't actively used your account in a while

Did you know that if you stop posting on Pinterest for a long time, they might mark your account as “inactive”?

No set amount of time marks an account as inactive, and there’s no foolproof way to see if that’s what’s happening with your account.

However, if you’ve been putting in 100% effort in your account with very little return, it might be time to start from scratch.

..Your account got suspended

Every so often, Pinterest goes on a cleaning spree to remove spam from the platform, and sometimes good accounts get thrown out with the bad.

If your Pinterest account has been suspended, deactivated, or had any sort of issue, it’s not a guarantee that you need to start a new account.

However, if you seem to be stuck, it might be a symptom of a greater problem that starting a new Pinterest account could resolve.

You don't need to start a new Pinterest account if...

..It's just your target audience that's changing

If your business and content is staying the same, you just need to tailor how you market that content to reach your new target audience!

..You're just not getting results

If you don't fall into any of the previous scenarios, starting a new account isn't a quick fix to seeing Pinterest success.

In fact, new accounts are typically more challenging to grow!

And even if you started a new account, if you're not addressing the root issue of the lack of results, a new account won't solve it.

..You don't like your old pins

So you pinned some ugly pins or designed a few brands you don’t love anymore. OH WELL.

That in itself isn’t a strategically guided reason to scrap your Pinterest account and start fresh.

Some of those really old designs might actually be bringing in a lot of traffic for you!

And while you might not love the work, once people land on your website, they’ll get the chance to reacquaint themselves with your current style and content, then make the decision about you from there.

This is just an overview of the different scenarios that might lead to starting a new Pinterest account. If you want all the details, head to this week's blog post!

When to Restart Your Pinterest Account (+ How to Do It!)

Deciding whether or not you need to start a new Pinterest account isn't always easy.

I'll admit that as an experienced Pinterest manager, it is easier for me to make those decisions because of my years of experience.

I know the quality of work I put out and the kinds of results to expect, which means I can more quickly evaluate if something isn't right.

If you're worried about your own account performance, I'd be more than happy to give it a quick look. Just hit reply and tell me what's going on!

And if it turns out to be something that needs a little bit more discussion or troubleshooting, you can book a 1:1 call or audit to get even more insight!