Thursday Press #149: some sh*tty risks were taken 🧻

[12 SEPT 2024] no, like... literally 💩

SEPTEMBER 12, 2024  |  ISSUE NO. 0149

Would you say you’re a risk taker? 

I think we can both agree there are different degrees of risk.

I might not be signing up to free solo El Capitan or jump out of an airplane, but I’ll push past an expiration date or take a risk on an under-reviewed Amazon purchase or two.

Those aren’t particularly risky, I know.

The biggest risk I take has to be anything involving deadlines.

The ADHD operator controlling my brain refuses to take action unless it’s 🙃 last minute 🙃

Love her for that. Really makes life interesting. Exhibit 958…

Unfortunately, this principle has reached TRULY risky territory because the last two times we’ve needed to restock toilet paper, I’ve pushed it to Threat Level Midnight amounts of danger

Like… to the point where there is literally not a scrap of 2-ply available in the house.

And as someone with a small bladder and a brain trained by working from home to go pee anytime I want, 🚨 THE SIRENS ARE FLASHING!!! 🚨

See, we used to get our toilet paper delivered in bulk from Sam’s Club, but thennnnn they started charging for shipping on orders less than $50, so we stopped ordering. Rude.

Our whole toilet paper system collapsed, leaving me in some less than desirable situations…

(Which may or may not have included some frantic waddling to the downstairs bathroom where the last roll was)

Talking about my bathroom habits (or lack thereof) might not be very ~couth~ of me, but it’s for a good reason —

I don’t want you to fail because your systems malfunctioned!!!

How to Streamline Your Pinterest Workflow

Habit icon James Clear said, “You do not rise to the level of your goals. You fall to the level of your systems.”

While I may not agree with everything Mr. Clear has to share, he’s got this one right.

The systems you have in your business and in life are the foundation of ease and flow.

You have a system for clearing your inbox, for automatically onboarding clients, for exporting logo files… why wouldn’t you have a system — ahem, workflow — for your Pinterest marketing?

I’m going to be honest with you: effective Pinterest marketing requires an equal amount of quality and quantity content.

And I’m not going to pretend that content creation is as easy as everyone likes to make it sound.

Buuuuut it doesn’t have to involve complicated steps or tools, either.

These are the systems I swear by to make Pinterest easier, create content faster, and simplify my workflow, and they fall into three basic categories:

1. Canva Organization

2. Building a Foundation

3. Tracking Your Content

You can follow the step-by-step guide to building your Pinterest foundation here, so let’s focus on the other two categories.

How to Organize Your Canva for Pinterest

Folders, folders, and more folders! This is the key to successful Canva organization. Here’s what I specifically recommend:

• Set up your Canva brand kit

• Upload all your brand assets like logos, icons, product images, brand photos, etc.

• Curate on-brand stock photos

Insider Tip: You can add graphics and photos from Canva’s library into your Canva folders!

That means you can search for and organize on-brand stock photos all within Canva (instead of having to scour different sites, download them, and reupload them).

Once you’ve found a photo you like and want to add to your brand’s stock photo folder, this is what you’ll do:

Click the icon with the ellipsis (...) that appears when you hover over an image > Click “Add to folder” > Select the folder you want to add the image to > Click “Add to folder” to confirm the addition.

& BAM! Now you have an organized Canva with everything you need to make beautiful pin graphics in one place.

Tracking Your Pinterest Content

While I do have a passion for an organized Canva, the system that absolutely revolutionized my own Pinterest process is having one place to keep track of my clients’ content, boards, keywords, and monthly pins.

With my content tracking system, I know exactly what content we have to promote, what keywords I want to target, when we need to create new pins, and I have a reference of what we’ve done in the past.

It’s seriously my holy grail of Pinterest resources, and I’m making it available to you!

You can learn more about how I implement the tracker in this blog post, or head straight to the Newsstand to purchase a copy of the template for yourself!

01. EDITOR'S PICK

Even More Ways to Simplify Your Pinterest Workflow

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I would like you to know that we just purchased a bulk pack of toilet paper from Costco the other weekend, BUT it’s not as good as Sam’s Club’s.

Fortunately for Costco’s bottom line, I don’t care enough to offset that $7.99 shipping fee.

(But I think their bottom line is just fine, judging from the totals on our receipts every time we go.)

If you are a bulk store frequenter, I need to know — what are you getting from the food court?

It’s a slice of cheese pizza for me. 🍕

xoxo,

Sarah