Thursday Press #28: are you making your potential clients sweat?
[5 MAY 2022]
ARE YOU MAKING YOUR POTENTIAL CLIENTS SWEAT?
You’re at a dinner party with the first friends you’ve made since the pandemic. You politely excuse yourself to the bathroom, but once there, you realize there’s not enough toilet paper to do your business and you have NO clue where to find more.
There’s not one of those handy organizers or a stack on the back of the toilet, so now you’re left wondering if your new friends are the kind of people who shove a few extra rolls under the sink or if they’re the professionally organized closet TP stash kind of people.
And what’s the etiquette for asking? Do you interrupt your partner’s story about their slightly out-of-touch boss to ask for toilet paper?
I don’t know about you, but just imagining this situation has got me SWEATIN’. 🥵
That’s what it feels like when a potential client lands on your website from Pinterest and doesn’t know where to go next.
If you promised them a free download, where is it?
Are your services clearly linked in your navigation?
Do you have your pricing laid out or a way to contact you?
Or at the very least, are you at least including plenty of calls to action to tell your new digital visitor where to go and what to do next?
Don’t leave your potential clients sweating in your online bathroom, First name / dude.
Because while Pinterest can get people to your website (and lots of them), it can’t guarantee the conversion. 🐸☕️
But we can set you up for success today with these tips:
1. Make sure all your links are accessible to all pages of your website.
I’m glad you’ve got your lead magnet linked in your IG bio, but people landing on your page from Pinterest can’t find it! Add an opt-in form to your blog posts, home page, wherever!
2. Make it easy for people to inquire to work with you.
I want you to book those high-ticket clients as much as you do! So make it crystal clear exactly how new website visitors can do that with contact forms or booking links on every page.
3. Sprinkle your website with CTAs.
The biggest missed opportunity I see is with business owners who have the best intentions in mind to provide value to their audience in their blog posts. But at the end of the blog, the readers are left wondering “What now?”
(back to the whole undesirable sweaty-bathroom sitch)
You don’t always have to be pitching your services, but don’t miss out on the opportunity to drive people to your email list, follow you on IG, or learn more about your services!
Below are a few examples you can steal from my CTA stockpile & p.s. you can save this on Pinterest for later 😉
From the ‘Gram
Hi, I’m Sarah — Pinterest marketer, former local journalist, and professional oversharer. Thanks for reading this edition of the Thursday Press! If you’re a fan of stories that turn into strategic Pinterest marketing tips, way-too-honest insights into online entrepreneurship, and the occasional cat picture, you’re in the right place.
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