Thursday Press #32: How much content you *really* need to have for Pinterest
[2 JUN 2022] and what is a fresh pin???
There’s no denying that Pinterest wants “fresh” content and a lot of it. But with every other plate you’re spinning in your business, how much is “enough”?
First, let’s break down the definition of a “fresh” pin.
A fresh pin is any pin that is new to Pinterest. This could be a brand new URL, a totally new pin image, or a slightly edited pin image with a new title and/or description.
❌ Essentially, what you don’t want to do is post the same 10 images to the same URL every day forever.
No one wants that. Not Pinterest, and certainly not the Pinterest users (and your potential dreamy clients).
There is a certain hierarchy to fresh pins – a new pin to a new URL is going to be more fresh, and thus more valued by the algorithm, than a new pin to an old URL (a URL that you’ve already shared on Pinterest)
Although no one is expecting you to publish a new blog every day to have a new URL for Pinterest every day, you should be publishing enough new content that you can feed the Pinterest machine every so often
For my clients, I recommend between 2 and 4 new blog posts a month.
4 is ideal, and 2 is doable if you have a large backload of content to hold you over during months when you might have less time to focus on your own marketing.
🔗 Add in a few links to landing pages to freebie downloads, sales pages for digital products or online courses, and you’re golden!
From there, it’s all about getting creative with the actual pins.
Use different templates and switch out the colors
Create one “master” description template for a blog post and switch out the keywords to vary the pin descriptions
Pull out different sections of a blog post to focus on
If you really try, you can probably get 10 or more different fresh pins out of one blog post
But hey, if that creativity is better used in serving your clients, writing email newsletters, or dreaming up your next plan to scale your biz, you can leave the pin creativity to me! 😉
It's what I do best, and it's probably one of my favorite parts of the job! 🤩
TL;DR? Try to create 4 blog posts per month to have enough content to use Pinterest to its fullest extent!