Thursday Press #37: the BEST way to capture leads from Pinterest
[7 JUL 2022] + celebrating a year of newslettering!
One year ago today, give or take a few days, I sent my very first newsletter out to my itty-bitty list. From a list in the dozens to now in the hundreds, I’m so grateful for all of you who spend your Thursdays (or sometimes Fridays) reading this little piece of my brain.
Because that’s truly what this email is to me. It’s my thoughts, mildly filtered, with a twist of Pinterest analogy and education.
And I don’t take any of you for granted. Every time I get a response telling me you liked it or starting up a convo about my latest book rec, it makes my heart soar!
So in honor of hitting this milestone, let’s talk all things email marketing today, okay?
Email marketing is Pinterest’s best friend for online service providers. I know I talk a lot about having a blogging content strategy to pair with Pinterest, but if you really want to capture the traffic and leads coming from Pinterest, email is the way to do it!
That’s one of the key differences when we talk about Pinterest strategy for service providers specifically.
You’ll find lots of advice on getting tons of page views or affiliate revenue, but that’s targeted at bloggers, not to mention it’s usually outdated.
For online service providers, your ideal clients aren’t anybody and everybody, and you’re not convincing them to buy a $20 Amazon product…
..you’re trying to get them to invest multiple hundreds and thousands of dollars into your services.
It takes trust and a deeper relationship than you can foster simply from one click to a blog post.
Unless you’re seriously focusing on your Google SEO, one of the hardest things to do is to get dream clients onto your website, so why would you let those people go if they’ve clicked through to your blog post from Pinterest?
You can funnel Pinterest users to your email list in several ways:
In-line form promoting your freebie
Pins directly to your freebie landing page
Calls-to-action to subscribe to your list (even if you don’t have a freebie yet!)
This next step is CRUCIAL though, so don’t skip it:
Don’t ghost your email subscribers.
If those Pinterest users sign up for your list and never hear anything from you again, the purpose of the email funnel is lost.
It’s not warming them up, educating them about you and your services, and preparing them to hire you.
A successful Pinterest strategy for service providers incorporates a strong funnel and email marketing.
If this isn’t something you have in place yet, I can definitely help you identify opportunities to implement it, but you’re better off having me stick to my Pinterest expertise.
For more email marketing tips, consider subscribing to the Tuesday Table of Contents from Between the Lines Copywriting. Sara’s doing a full email marketing series over 4 weeks, and it’s where I learned most of what I know about emails!