Thursday Press #46: this is embarrassing...
[15 SEPT 2022] the #1 question I ask new clients
Leaving the lights on in the closet is probably one of my worst habits.
Here’s the deal, dude – our bedroom closet is a magical wonderland to our two curious cats.
In addition to being curious, they also have very strong paws and an intense dedication to getting the closet open.
It’s why we baby-proofed our closet doors. (and our laundry room, and the cabinets…)
But what it really means for the whole lights-turning-off situation is that I’m often moving as fast as humanly possible to grab my clothes for the day and get out before a flash of gray fur makes its way to the prime sleeping spot – the clean clothes, of course.
So by the time I’ve navigated this high-stress experience, the last thing on my mind is remembering to flip the switch behind the door to turn the lights off.
I know. It’s bad. It’s bad for the environment and my wallet. But one thing I’ve had to admit to myself as an adult is that I am, regrettably, quite a forgetful person.
When it comes to client work, though, there are a few things I will never forget.
That’s because they’re already typed up in my onboarding questionnaire.
(otherwise, who knows 😬)
What I’m getting to, friend, is that the questionnaire I send all new clients is my source of truth in a project.
It’s what keeps me from leaving the metaphorical lights on, and I wanted to pull back the curtain a bit and show you around.
There are lots of most important parts of the questionnaire, but today I'm talking all about the “Branding” section.
One of the best pieces of feedback I’ve gotten from a client is that “my pins are recognizable – when people see them they know it’s me – and both clients & leads have told m they always see my content on Pinterest.”
That kind of brand awareness & omnipresence is GOLD for service providers marketing on Pinterest.
But it can only happen if I know your brand guidelines. When I start working with a new client, getting a sense of their brand’s style is essential.
It allows me to create endless on-brand pin graphics that give you a recognizable visual presence online.
I know that branding and visual design can be difficult to turn over to someone else, especially if that’s your specialty.
That’s why I take such care during onboarding to make sure I have everything I need to create a Pinterest presence for your business that you’re proud of!