Thursday Press #76: are you skipping the best parts of the Pinterest park?

[13 APR 2023] just doing it isn't enough...

Confession time: I've never been to Disney World. 🫣

Disneyland, yes, a few times when I was younger…

But what really gets the thrill-seeking part of me going is Busch Gardens in Williamsburg, VA. 🤩

Just 45 minutes away from my hometown, I became a regular at Busch Gardens and, at one point, knew the park inside and out. From the best order of rides to which food was worth paying the theme park upcharge for.

Everyone loves a theme park.

Whether you go in for the heart-stopping roller coasters, cutesy decorations, or signature food items, it's a whole experience.

But what if you just went to Busch Gardens and didn't do any of that?

You walked through the gates, strolled through France and Italy with your head down, and walked right back out.

Sure, you could say you went to Busch Gardens. But did you really go?

Imagine going to Disney World and not riding any of the rides, eating any of the food, or even staying for the fireworks show...

You might say it's a waste of your time (and money).

If Pinterest is your marketing theme park, it's not enough to just go through the gates. You need to be strategic about your efforts there if you really want to enjoy the benefits of it.

BELOW THE FOLD

Pinterest isn't just another box to be checked off of your marketing to-do list.

It's not something you can just "be on".

Especially for my online service pro pals — you're not using Pinterest to drive up affiliate sales or increase traffic for more ad revenue.

The goal is to use Pinterest to reach your dream clients and convert them to email subscribers and superfans, and eventually actual booked-and-paid clients. 💸

That's why it's not enough to just pin whatever new content you have, whenever you have it.

And it's not enough to try and hit some arbitrary frequency goal "just because."

If you want to make the most of your annual Pinterest pass, you should have a Pinterest marketing strategy that's more than just ~pin consistently~

"But Sarah, where do I start???"

Assuming you've already roughly outlined your goals from Pinterest marketing (start here if you haven't), now it's time to figure out what content to post to help you achieve those goals

& I'm giving you a head start 😎

If your goal is to build brand awareness…

Take advantage of all of Pinterest's content types — that includes standard pins, idea pins, and video pins.

You should also be able to commit to consistency on the platform.

If your goal is to drive traffic…

Focus on standard pins with links to blog posts, particularly ones that are super enticing to your audience.

Think about what's going to get clicks and how you can encourage users to get from the platform to your website.

If your goal is to grow your email list…

Consistently post pins to blog posts containing relevant opt-ins to your list as well as to lead magnet landing pages for people to sign up immediately.

Make sure your current freebies align with the clients you want to bring in & you have strategic welcome sequences set up!

If your goal is to make more passive income…

Mainly post content around the topic of your products or course and pin to the sales pages for them. Update the rest of your website and content to point to those products as well!

All of the other goals will also help you achieve this goal, as more people know about you, land on your website, and get your emails, they'll learn about your offers that way, too.

Wanna learn more about the different types of pins available to you and how to incorporate them into your Pinterest strategy? I've got just the blog…

5 Different Pin Types to Use & How They Impact Your Pinterest Strategy

Bestie, I want you to ride all the loop-the-loops, eat all the snacks, and reap all the benefits from your annual Pinterest park pass.

And an intentional content strategy (both on and off the platform) is where it starts.

That's what separates hiring someone to just “do your Pinterest” from hiring a Pinterest manager who has strategic content marketing expertise and can help you optimize your entire funnel (hi, it's me 👋🏻). 

I want Pinterest to actually work for you, not the other way around.

& THAT'S THE TEA!

If you want to make sure your Pinterest strategy is up to par, book an account audit or strategy call & get personalized advice to take your Pinterest from just doing it to doing the damn thing well!