Thursday Press #140: extreme makeover: home office edition
[11 JUL 2024] Week 4: creating a Pinterest content strategy
When your space isn't inspiring you anymore, you have a few options:
Go work somewhere else (library, café, coworking space)
Buy all new furniture and decor
Move houses
Make do with what you have, keep complaining about renting, and continue dreaming about the office you'll build when you own your own home
This is the dilemma I've been juggling for the past several months.
We currently rent a townhouse that, don't get me wrong, is really nice! Great area, lots of space, good landlord, etc.
But our second bedroom / office has been doing quadruple (or more) duty as a kitty room, WFH office, library, workout space, and storage dumping ground since we moved in almost 3 years ago.
In 2021 and 2022, we had to have it set up so Caroline and I could both feasibly work from home without getting in each other's Zoom backgrounds, and I'm honestly pretty proud of what we came up with.
But 2 years in, I was tired of looking at the same view, with the same plain background, and it just didn't make sense anymore.
So instead of doing any of the other things on my priority list, I whipped out the measuring tape and graph paper and started planning how I could switch up the vibes.
Over the course of a few days, I measured all the furniture in the space currently, mapped out a floor plan, and tested several different orientations until I eventually arrived at this:
And yes, I did use Procreate for this because WOW it's much easier than drawing and erasing and drawing and erasing over and over again.
Surprisingly, I didn't immediately take action on this plan. I sat on it. I marinated. I procrastinated.
And then one Sunday, I got to work, and 2 hours later I had a “brand new” office, no moving, furniture purchasing, or complaining necessary.
Given that I completely moved every single piece of furniture in the office (including two very packed bookshelves), I was astonished it only took 2 hours.
What allowed me to get this done so quickly and seamlessly?
A plan.
For the past 5 weeks, we've been talking all about how to grow your email list with Pinterest.
Need to catch up? Here ya go:
Today, we're putting it all together to talk about creating a Pinterest content strategy to grow your email list!
How to Create a Pinterest Content Strategy
Having a plan for your Pinterest content is going to make it easier for you to consistently and quickly create pins that you know are getting you closer to your goals on Pinterest.
Luckily, that plan doesn't have to be complicated. In fact, it shouldn't be.
You can simplify the process of creating a Pinterest content strategy into 3 steps:
What are your goals from Pinterest?
What content do you have to repurpose?
How much time do you have to dedicate?
For the purposes of this email, we already know our goal — we're trying to grow our email list!
If you've been following along with the series so far, you (hopefully) have a lead magnet ready to go and market on Pinterest.
But there are other things you can pin to get people on your email list beyond your landing page!
What content will you repurpose?
With that freebie in mind, go back through your existing content and see if there are any blogs that are relevant to the freebie. If you haven't already, add a call-to-action promoting that freebie in the blog post!
When promoting your freebie, look for opportunities beyond just the blog's conclusion to add in a CTA.
Not every Pinterest user landing on your site is going to read the whole blog, so add in a mid-scroll CTA or even an image that links to the opt-in page to capture their attention!
It's possible that you might not have any existing content that's relevant to your freebie topic!
Whether or not that's the case, it will benefit you to create new blog posts specifically with the intention of driving email sign-ups.
For example, if I wanted to increase downloads of my Pinterest Roadmap, I could write a blog all about how to get started with Pinterest marketing.
The blog itself has enough information to be valuable, but I would also make sure to point readers to the freebie if they want a more in-depth guide.
With both my freebie landing page and that blog post, now I have two unique URLs I can promote on Pinterest that serve my goal of growing my email list!
Having multiple different content options will help attract more people to your content and your list, which is the key to subscriber growth!
How often will you create content?
The third step in creating a Pinterest content strategy is figuring out how much time you have to dedicate to creating and scheduling that Pinterest content.
The Pinterest algorithm is constantly seeking to understand you and your content so that it can serve it to the users who are interested in it.
By keeping your content narrowly focused on the topic of your freebie, you'll see faster growth in those specific searches!
You don't have to just pin to your freebie or the blogs promoting the freebie, though. The exact breakdown of content is going to depend on your other goals for Pinterest marketing!
If growing an email list is your primary goal, I would spend the majority amount of your Pinterest marketing time creating pins for that goal. Everything else is up to your discretion!
The reality of creating a Pinterest content strategy is that there are a dozen different moving parts and no single foolproof method to follow (sorry!).
Despite this, I'm still committed to making the amorphous idea of “strategy” more attainable!
That's why I created the Pinterest Content Strategy workshop annnnd why I'm super stoked to let you know it's on SALE!!!
You might remember me mentioning how a lot of my very cool and talented friends contributed their email marketing resources to a bundle. And while the initial sale period for the bundle ended, we're bringing it back for a limited time!
For reference, the Content Strategy Workshop alone would be $147, so if you've been contemplating buying, this deal is quite literally too good to not grab.
Whether or not you grab the bundle, there's one thing I really, really, REALLY want you to take away from this email:
The best strategy is always going to be one that fits your goals and your lifestyle.
If it isn't sustainable, it isn't the best strategy.
Thanks for joining me for this little mini-series! I've had fun, and I hope you have, too! We'll be back to regularly scheduled programming next week. 🫶